Better over Perfect

Meet the Team

meet the team


Owner, co-founder

Erika Hull

As a happily married wife (FINALLY!) and mother to 6 children (22 year old son, who is no longer with us on earth; 18 year old daughter; 13 year old son; and three girls, ages 8, 6, and almost 3)… YUP, you read that right! That’s a whole lotta kids! … she has deep understanding of living a real, unfiltered, unpolished, chaotic blessed life. She diligently strives to empower women each and every single day to be the best version of themselves by incorporating a deliberate  “Better over Perfect” mindset and practices. Having to overcome so much herself, she is passionate about helping others overcome their obstacles as well. Encouraging and uplifting others, with a real dose of life, is her heart place! 

With a background in Graphic Design and Marketing and an almost-BBA degree (reference said statement above about overcoming),  Erika uses her talents as a published Artist to bring you one of a kind functional designs, products, inserts and most importantly, time together building each other up. As a planner addict since middle school (with the collection of planners to prove it!), Erika’s passion is to aid in equipping you to find the joy, purpose and meaning in the chaos. As the prior owner of Chaotic Blessing, a successful online planning and paper crafting company, she was able to really narrow down what her why is. 

Throw all of that and the story below, together with Erika's heart to give and serve, it is easy to understand why she loves to dedicate her time to helping others engage and be present in their current life by adapting the mindset that no matter what area of life they are working on, they must plan and strive for better not perfect.


Owner, co-founder

Hannah Luge

Hannah Luge, founder and creator of Kinleigh's Doodles and the Doodle Box, is an army wife and mother of 3 adorable children, ages 7, 3, and 1. Hannah married and started her family at the young age of 19. She held down the fort while her husband deployed overseas and was searching for something to take her mind off of her husband's job and the struggles she was going through (giving birth to her son alone being just one of them). She quickly discovered that there were other women out there with love for paper, stationery, and planning.

She began making dividers, stickers, and other accessories for her planner and thought other women may like some too. Kinleigh’s Doodles (named after her 7 year old daughter, Kinleigh) started with the goal to help support her family with a little extra hobby income for groceries and maybe a little to pay for the “extra necessities” like household items, hair cuts, shoes…but it quickly became so much more…

Her desire to bring functionally beautiful products to the planner community shined brightly. Since opening Kinleigh’s Doodles and creating the beloved Doodle Box (an affordable monthly subscription box) Hannah and her family experienced great tragedy with the loss of her best friend and mother. Resilient and strong can not truly explain the strength, courage and bravery Hannah shows in her life daily. She is passionate about helping other women with all things planning, by providing a one-stop resource for all of your functionally beautiful planning needs.

After being introduced to each other’s work, each woman’s whys became even clearer. Soon they were working together in joint-collaborations and having many, many heart-felt, woman to woman, entrepreneur to entrepreneur, mom to mom, survivor to survivor, conversations. It was not long before they realized that together they could be what each of them were striving for independently. That’s the quick, have to keep this to so many words version. The full HD version is full of ah ha moments, laughing, crying, screaming with joy, being so amazingly blessed and thankful, 100 hour work weeks, a bazillion voice text messages and so many awesome little things that have blown their minds and expanded their hearts. But you get the point, Better over Perfect was born by combining their businesses and really concentrating on their vision and mission. 

Gina Smith

Customer Service

Renee Robinson

Administrative Assistant