Better over Perfect


A goal without a plan is just a wish
— Antoine de Saint - Exupery

Meet the Team


Owner, co-founder

Erika Hull

As a, finally, happily married wife and mother to 6 children (22 year old son, who is no longer with us on earth; 18 year old daughter; 12 year old son; and three girls, ages 7, 5, and 2), she diligently strives to reach women on a daily basis who may be experiencing similar situations and circumstances as she has had to endure in the past. Erika desires to encourage and uplift those around her. 

With a background in Graphic Design and Marketing, Erika uses her talents as a published artist to bring you one of a kind designs, products, inserts and, most importantly, time together building each other up. As a planner addict since middle school (with the collection of planners to prove it!), Erika’s passion is to aid in equipping you to find the joy, purpose and meaning in the chaos…which is where Chaotic Blessing was born. But how we do that is how Planning for Better not Perfect started.

Put this all together and combine her heart to give and serve, you can easily understand why she dedicates her time to helping others, encouraging and engaging in planning, and life improvement. 


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Owner, co-founder

Hannah Luge

Hannah Luge, founder and creator of Kinleigh's Doodles and the Doodle Box, is an army wife and mother of 3 adorable children, ages 7, 3, and 1. Hannah married and started her family at the young age of 19. She held down the fort while her husband deployed overseas and was searching for something to take her mind off of her husband's job and the struggles she was going through (giving birth to her son alone being just one of them). She quickly discovered that there were other women out there with love for paper, stationery, and planning.

She began making dividers, stickers, and other accessories for her planner and thought other women may like some too. Kinleigh’s Doodles (named after her 7 year old daughter, Kinleigh) started with the goal to help support her family with a little extra hobby income for groceries and maybe a little to pay for the “extra necessities” like household items, hair cuts, shoes…but it quickly became so much more…

Her desire to bring functionally beautiful products to the planner community shined brightly. Since opening Kinleigh’s Doodles and creating the beloved Doodle Box (an affordable monthly subscription box) Hannah and her family experienced great tragedy with the loss of her best friend and mother. Resilient and strong can not truly explain the strength, courage and bravery Hannah shows in her life daily. She is passionate about helping other women with all things planning, by providing a one-stop resource for all of your functionally beautiful planning needs.